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food, travel, food culture

About me

 Why “Into the F-World”?

F is for Food, Fun, Faraway places, Fancies, Fads…. No, it’s not for THAT word. This is a very proper blog with a cheeky headline just for fun, so relax :)

“What happens when, for the first time in history, men [and women- note mine] are free to have all the sex and food they want?”

This question, from an academical essay about food anthropology, inspired me to finally start blogging after mulling over it for years. But no worries, I don’t mean to get philosophical about it. On this blog you’ll find random ramblings on all things Food from a twenty-something thirty y.o., London based (but often with suitcase in hand) girl who thinks that you can never have too much of a good thing. So, this blog has nothing to do with Gordon Ramsay’s “The F Word” on Channel 4- I do occasionally swear, but not as much as the big G, sorry…;)

If you are curious and want to know a bit more about me and how my love for food came about, you may read this post.

Serena Mariani- Into The F World Editor


The blogger – Serena Mariani

As a day job, I am a Sr. Digital Marketing Manager for a big FMCG company. I was honoured to receive the Mark Hanson Award as “UK Best Under 30 Social Media Communicator”  (because no one over 30 has ever really understood social media, except Stephen Fry. Ok, joking) in 2012.  If you are interested in my professional self, you can head here.

Needless to say, I love food – eating it, cooking it, thinking and talking about it – to the point of a slight obsession. I have travelled extensively through Asia and have family links with the continent, so that’s perhaps why there’s a prevalence of “Asian” food in my life…together with the Italian one as I just can’t cut my roots. Carbs of the world, unite! —> Predictably, I got to the point of having to find a way to keep my figure health in check and I have become an extreme runner (I mean, an extremely #reluctantrunner) and occasional gym goer. I also love yoga of the sweaty type, but my favourite sport is hiking in mountains and hills.

From time to time, my partner helps with this blog, especially for photography and the occasional guest post.

How to contact me

email: intothefworld12(at)gmail(dot)com

Twitter: @intothefworld



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